New grill looks a lot better in person, especially with an AEV bumper in front of it. It's still very clearly a Jeep, and either version of JL grill is drastically better than JK was. We've got a bunch of 2023 20th Anniversary Rubicons passing through our shop every week, which is the same grill that will start in 2024.
Airflow is definitely a factor, it's always been a limitation on these, and with the higher towing capacity it was even more of a factor. That doesn't mean aesthetics aren't a factor too, it always is. Studio played a major role I'm sure since it was due for a mid-cycle refresh. Biggest problem with them is the price tag.
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